Find the hidden sounds in your voice that are costing you sales—before you take them into Q4.
You may have the right offer.
The right price.
The right messaging.
The right buyer.
The Sound of Wealth® 30-Day Voice Challenge will show you where your voice changes throughout the sale, what the buyer experiences when it does, and how to begin removing the Voice Masks® that create resistance, disconnection, doubt, or pressure.
30 days | 30 touchpoints | 4 live trainings | Live Buyer’s Choice finale
Find the hidden sounds in your voice that are costing you sales—before you take them into Q4.
You may have the right offer.
The right price.
The right messaging.
The right buyer.
The Sound of Wealth® 30-Day Voice Challenge will show you where your voice changes throughout the sale, what the buyer experiences when it does, and how to begin removing the Voice Masks® that create resistance, disconnection, doubt, or pressure.
30 days | 30 touchpoints | 4 live trainings | Live Buyer’s Choice finale
You can spend weeks perfecting your offer, writing your script, choosing the right price, and planning exactly what you will say with perfect messaging.
But your buyer is not responding only to your words. They are also responding to the sounds underneath them.
This offer is valuable.
I know this can help you.
The investment is $3,000.
I would love to work with you.
I need you to say yes.
I’m afraid this is too expensive.
I’m not sure you believe me.
I’m trying to get this right.
Please don’t reject me.
Let me keep talking so you don’t have time to say no.
You may not consciously hear those messages.
Most people have no idea how dramatically their voice changes when it is time to sell.
They sound connected and confident while teaching or having a conversation—and then something happens when they transition into the offer.
They start rushing, proving, over explaining.
They sound rehearsed.
They minimize the value.
They deliver the price as if it is a warning.
They keep talking after stating the investment.
Then the buyer hesitates, disengages, says the price is too high, or tells them, “I need to think about it.”
They assume the problem was the offer, the price, the script, or the buyer.
They never realize what their voice did in the moment the sale changed.
That is what you’re going to discover and fix in this challenge.
A script can tell the buyer exactly what you want them to hear.
Your voice may still tell them something else.
The more focused you become on remembering the words, following the formula, and getting the sale right, the more disconnected you are with your voice and that’s costing you in more ways than you realize.
In this challenge, I’ll get you off that script for good.
I am not going to give you another closing formula or hand you a new script to memorize. This challenge examines the part about selling almost no one is looking at:
You may have spent months developing an extraordinary offer. But when it is time to present it, your voice may:
The moment you state your price may be the moment
your voice tells the buyer not to buy.
The greatest piece of missed prime real estate is in offer delivery, that’s where you could be losing your
buyer without realizing it.
Whether you sell through a webinar, masterclass, challenge, live event, video, podcast, social media, or launch campaign, your voice is affecting the buyer experience. During the challenge, you’ll examine what happens when you:
You’ll learn where your voice may be costing you conversions before, during, and after the offer.
You won’t receive 30 long lessons you don’t have time to finish or a video prompt you have to shoot every day. You’ll receive one core teaching each week and one focused touchpoint every day. A daily touchpoint may be:
Discover the hidden sounds and Voice Masks® that appear when you sell. You’ll establish a baseline and begin identifying:
You’ll begin hearing what you couldn’t hear before.
A script can support you—until something happens that you did not prepare for. This week, you’ll discover what happens in your voice when you are blindsided by:
You’ll begin learning how to remain present, connected, and authoritative when you can no longer depend on a prepared answer.
Selling does not have to sound like proving, convincing, performing, or pressure. You’ll begin bringing the entire buyer experience together:
Then you’ll prepare to experience how your voice delivers in real time.
This is not a traditional pitch contest. Participants will present a real offer or ask live under competitive pressure. They may also receive an unexpected question, objection, or buyer response.
The panel and audience will consider:
Awards may include:
Selected participants will also receive live feedback on what their voice communicated when the pressure was real.
When you join, you’ll receive:
You won’t receive 30 long lessons you don’t have time to finish or a video prompt you have to shoot every day. You’ll receive one core teaching each week and one focused touchpoint every day. A daily touchpoint may be:
Tuesday, September 15 at 12:00 p.m. E
Tuesday, September 15 at 12:00 p.m. E
Tuesday, September 29 at 12:00 p.m. ET
Tuesday, October 6 at 12:00 p.m. ET
Thursday, October 15 at 12:00 p.m. ET
The live finale will be approximately 90 minutes. All weekly training calls will be recorded.
Live coaching and guided participation take place during the 30-day challenge. Training replays and challenge materials remain available through December 31, 2026.
Weekly calls will be approximately 60 minutes.
The challenge begins September 15. That gives you the final two weeks of Q3 to:
By October 1, you will already have two weeks of practice under your belt. You will not enter Q4 with another collection of sales information you haven’t implemented.
Do not take the same selling voice that has been costing you sales all year into the most important quarter of the year.
You do not need to consider yourself a salesperson.
You simply need to have something valuable that another person must choose.
Tracy Goodwin is the creator of Psychology of the Voice®, Voice Masks® and The Sound of Wealth®.
For more than 35 years, she has researched and worked with the nuanced sounds buried beneath words—the sounds listeners process subconsciously and respond to before they consciously evaluate what someone is saying.
Her work reveals why successful, intelligent, highly experienced people can have the right message and still create an unintended response with their voice.
In this challenge, Tracy will help you hear what traditional sales training, scripts, and communication strategies have never taught you to hear.
No. We will work with real sales moments, but this is not a course about funnels, closing formulas, or sales strategy. It is an examination of how your voice affects the buyer throughout the sales experience.
You will get the best result if you have an offer you can discuss and test during the challenge. It can be a service, program, product, event, idea, or opportunity.
No. The work applies to launches, but it also applies to individual sales calls, discovery conversations, videos, presentations, DMs, webinars, and everyday conversations about your work.
An individual private audit is not included. You will learn how to observe specific moments in your own sales voice, receive guided implementation support, and have opportunities for selected live feedback.
The daily touchpoints are intentionally small. Most are designed to be completed in approximately 10–15 minutes or incorporated into selling you are already doing.
All weekly training calls will be recorded, and replays will remain available through December 31, 2026. You can complete the daily work if you cannot attend every call. However, attending live will give you the greatest opportunity to experience the coaching, demonstrations, and real-time buyer-response work.
Participation is encouraged but not required. Even if you do not compete, watching the buyer responses and expert feedback will be an invaluable part of the learning experience.
The only question is whether you know what they are hearing.
Join The Sound of Wealth® 30-Day Voice Challenge and discover where your voice creates possibility, where it creates resistance, and where it may be costing you the sale.
Begins Tuesday, September 15 at 12:00 p.m. ET
30 days of live implementation
Training replays and challenge materials
available through December 31, 2026
Sign up here to receive information on the work and research in Psychology of the Voice® and upcoming offers supporting this work.
