Psychology of the Voice® Foundations

Hear what your clients can't, and help them sound like who they really are. Then get paid for it.

Your clients' voices are costing them the sale, and no one has ever shown them how. In one day, become a Psychology of the Voice® Foundations Practitioner and offer the one thing no other coach can.

Reserve your founding seat: $2,500 through December 15

One live day on Zoom · Wednesday, January 13, 11 a.m. ET · 20 founding seats

Picture this.

Your client finishes the Voice Imprint Assessment. You tell them what's good in their voice, and what their voice is doing when it matters. They go quiet. Then they say, "How did you know that? No one has ever described me that accurately."

It isn't the script. It's the sound.

Your clients have done the work. They have the strategy, the script, the offer. They've practiced. And when it matters, her voice lifts at the end of the sentence like she's asking permission. His rushes, or goes flat and professional, and the person across the table can't find him.

The listener decides from the sound before they ever process the words. Your client doesn't hear it. You can feel it, but you can't name it. So the deal stalls, the offer doesn't land, and you both blame the script.

The part everything else leaves behind

Life coaching. Business coaching. Therapy. Mindset work. NLP. Hypnosis. Your clients have done all of it, and it helped. But every one of them leaves the same thing behind: the voice.

Somewhere along the way, words spoken to them left a wound, and their voice learned to protect them. It's still protecting them. They don't know it, so they keep buying the next program, the next script, the next strategy, sure that's what's missing. It isn't. Their voice is what's costing them.

That's the job no one else finishes. As a Psychology of the Voice® Foundations Practitioner, you're the one who shows them what's underneath and helps them change it. That's your competitive edge.

Why now

AI is writing the emails, the posts and the pitches. Everyone sounds polished, and people can feel that something's missing. What they're seeking now is real. Real people. Real voices. Someone they can trust.

This is cutting-edge work, and very few people on earth can do it. The coaches who can help clients sound like who they really are will be the ones people go looking for in 2027. Gartner's 2026 research names transparent communication and actionable empathy as two of the three nontechnical skills managers must master for AI to succeed.

The people who win in the next five years are the ones others can feel. Be the coach who gets them there.

What you walk away with

At the end of one live day, you are a certified Psychology of the Voice® Foundations Practitioner, and you have everything you need to run your first paid session the following week:

The Voice Imprint Assessment, for your clients to take before each session, with your first 10 included
The Voice Imprint Session script, step by step
The reference card: every pattern, mask, story and listener-impact line on one page
Client worksheets and a 30-day reps tracker
A library of real client clips for each pattern and mask
Your certificate and permission to use the work with attribution

You don't have to hear like me. That's the whole point. The framework and the assessment do the heavy lifting.

The return

This is an asset you didn't have before, and very few people on earth can offer it.

Charge more. You're not one more life coach or business coach. You're the one who can hear what's costing them.
Earn more from the clients you have. Every client is a session, and a reason to stay with you longer.
Bring in new clients. Everyone wants to know what their voice is saying about them.
Make your strategy land. Teach what you already teach, and now show clients how to deliver it so it doesn't push the listener away.

At a suggested $500 a session, five sessions cover your seat. At $1,000, three do. What you charge is up to you.

Your timeline

Now	Reserve your seat and get early access to the lessons
January 13	Certified on the live day
January and beyond	Start the year with a new paid session and the edge no one else has

What happens when the sound changes

Sara Connell, founder of Thought Leader Academy

Sara already had an eight-figure business, a proven offer and strong marketing. Then she watched a friend of hers transform on stage after working with me, and she knew there was another level. What stood in the way was in her voice: old stories about selling, about taking up too much space and being seen, and the Professional and Performer masks protecting her. Her message barely changed. The way people experienced her did.

$130,000 closed in one week of selling online after a two-day Sound of Wealth intensive. 78% of her live event converted after private coaching.

"When people experienced me differently, they responded differently. That's when everything changed."

Jayd Hernandez, Studio Conceal

Jayd didn't need more sales training. Jayd needed a voice that carried the authority that was already there. Under it was the People Pleasing mask, and a voice Jayd didn't even like the sound of. As the patterns changed, buyers responded differently.

Sales conversions went from 40% to more than 80%, and bigger stages followed.

"I stopped trying to sound more convincing. People simply started believing me."

A client's webinar conversions were only okay, because of what was happening in her voice when she delivered the offer. We locked in the change, and she built a million-dollar business that year.

Sherry Sherry was one of the most fun people I know, and she was being "professional" on her webinars. The day she let herself be fun, someone messaged her: "If you're this fun, I have to work with you. I have to pay you today."

What clients say about Tracy's work

"Tracy is my secret weapon. As soon as I started to work with her, I started to get a different type of feedback from my audience, listeners, clients, even my wife. People wanted to know what the difference was because they could feel it and hear it."James Wedmore, creator of Business by Design

"There's so much you don't know about your voice, how you sound and what it's doing psychologically, until you have a professional observe and listen to you."Tyler M., Corporate Development, energy industry

"After my last speech, I had three different people comment to me about the command I had over the room."Brad Friedman, marketing professional

How it works

Six short video lessons, about two hours, before the live day
One live day on Zoom, about five hours: listening practice, a live session demonstration, practice in small groups, and your assessment
Certified the same day. No months of homework. No waiting.

Who it's for

Coaches, consultants and trainers who run their own business, work with clients one-on-one or in small groups, and know there's something under the surface their clients can't see. Foundations is for your own practice with individuals, not for use inside a company.

About Tracy

I've spent 35 years hearing what other people can't hear in the human voice, and building the method that changes it. I've worked with entrepreneurs, executives, sales teams and speakers, and with teams at Boeing, Microsoft, United Airlines and American Airlines. Psychology of the Voice® is the work I've built across all of it.

The license

Here's exactly what you pay, so there are no surprises:

$2,500 certification (pre-sale). Includes your training, your title, the first year of your license, and your first 10 Voice Imprint Assessments.
$47 per additional assessment. Every client takes their own.
$797 a year to renew your license after the first year. Renewal includes a live practitioner update call each year, so your work stays current. Founding Practitioners renew at $497 a year for as long as they renew without a break.

The license is for your own practice. You can run sessions one-on-one, or in small workshops you organize yourself, where each person signs up on their own and takes their own assessment. It doesn't cover work with employees, teams or companies, selling it to an organization, or teaching anyone else to do it. Team and company work is part of a higher level.

Reserve your founding seat

Founding pre-sale, through December 15

$2,500*

Paid in full. $3,000 after December 15.

Six video lessons, with early access
One live day on Zoom, Wednesday, January 13, 11 a.m. ET
Certification, the toolkit, your first year of license and your first 10 assessments
The Founding Practitioner designation
The client-attraction kit: your announcement, your email and your script for offering the session
The $497 founding renewal rate, for as long as you renew
Your full $2,500 counts toward Level 2 if you enroll within 12 months

Only 20 founding seats.

I have read and agree to the Foundations Enrollment and License Agreement, including the 72-hour refund policy and the license terms. Reserve my seat: $2,500

*Need a payment plan? Email tracy@captivatetheroom.com and we'll set one up with you.

Who referred you? Put their name in the notes when you pay.

Work in learning and development inside a company?

The Internal Use seat lets you run the assessment, the session and workshops of up to 20 people inside your own company. Same training and certification, $3,500.

I have read and agree to the Foundations Enrollment and License Agreement, including the Internal Use seat terms. Reserve an Internal Use seat: $3,500

Questions

Do I have to hear like Tracy?

No. Level 1 teaches a framework, not my ear. The assessment does the listening.

Is this therapy?

No. This is voice and communication work. You won't diagnose or treat anything.

Can I run this with a group?

Yes, in small workshops you organize and host yourself, where each person signs up on their own and takes their own Voice Imprint Assessment. Running it for a company's team is part of a higher level.

Can I bring this into my company, or sell it to a company?

No. Foundations is licensed for your own practice with individuals. Team and company work is part of a higher level, and companies that want this for their people come to me directly.

I work in learning and development inside a company. Can I do this?

Yes, with the Internal Use seat, $3,500. It lets you run the assessment, the session and workshops of up to 20 people inside your own company.

How does the license work?

Your first year is included. After that, you renew each year for $797 ($497 for Founding Practitioners) to keep using the assessment, the session and the title, and each year inclu