If people in business realized how much power they have with their voices and their bodies, the sky would be the limit for their success. Two of the greatest assets we have are a part of us and always have been: our voices and our bodies, or to be more specific, the non-verbal communication components of eyes, facial expressions, gestures, and posture. We also have access to other forms of non-verbal communication such as clothing, but today I’m going to talk about what we were born with and the untapped power we have within us.

I specialize in making people look and sound fabulous through communication. The reason why? Well, because only 7 percent of communication actually takes place with words. The balance is made up by the quality of our voices (36 percent) and non-verbal communication (an incredible 57 percent). One of my clients, a young man who is successful in sales, says, “Ultimately, it doesn’t matter what we know; if people can’t listen to our voices, then we’ve got nothing.” I really like the way he puts that. I can’t even begin to tell you how many times people have turned me off simply because I could not stand the sound of their voices or what they were doing with their bodies. It does not have to be that way. You can learn a few simple voice and body techniques that will dramatically impact your success in business, corporate positioning, and even help you socially. In this article, we are going to focus on voice.

The Power of Voice

I’d like to start with the example of the college professor who is known less for his knowledge and more for putting everyone asleep, the one that everyone seems to use for nap time. This can also be the case with bosses, salespeople — anyone, really. The reason this happens is the lack of vocal levels causes us, the listeners, to check out, or even be lulled to sleep. It’s just that simple. It is therefore essential for anyone in business, especially people who work in sales or anyone who makes presentations or sales pitches, to move beyond the “one level” in vocal components. In the world we live in, we are now trained to check out quite easily — the minute things don’t keep our attention. So several components become key to keep our audience’s attention. In my world, there are numerous qualities that make up a fantastic voice, but for the sake of this article, I want to talk about what I refer to as the Big 3: volume, speed, and pitch.

1. Volume.
Normally we speak at a moderate volume, and that’s great, but it can also be our death. In order to keep our audience’s attention, we need to alternate, at the appropriate times, loud and soft. Volume adjustments are a great way to reel people in, and changes in volume can make you seem unpredictable and wildly interesting. If you’re a speaker who talks loud the entire time, you will need to add some moderate and some soft. Also, one of the coolest additions to volume is when someone talks softly when everyone thinks they’re going to be loud because that’s the norm.

2. Speed.
Most people speak at a moderate rate of speed, but there are some people who talk quite rapidly and others who talk slowly. Speed variables are often related to different regions in the United States or world. The bottom line, no matter what your regular rate of speed is, you want to make sure you incorporate all three speeds, fast, slow, and moderate, into your speaking with the majority of your speech being moderate. The main reason for choosing moderate speed rather than fast is because it takes listeners a minute to catch up and “hear” what you said after the words come out of your mouth. If you talk too fast, people will give up trying to stay with you and will stop listening. If your rate of speed is too slow, your listeners will check out because they’re bored. Ideally, try doing a combination of moderate pace, fast pace, and slow pace. What you want to do is find the places in your speech, dialogue, pitch, presentation, or conversation where talking faster is more appropriate and where talking slower is best.

3. Pitch
Now, pitch is a little more tricky, especially for men. The degrees of varying pitch do not need to be extreme, but if you can alternate or add in some low or high pitch, it will make your speaking voice sound more interesting. High pitches are harder for men, and my recommendation is that men not attempt talking at a really high pitch, and instead add just a “pop” here and there of words at a higher pitch. The same is true for women. Women shouldn’t try to go really low, and instead should alternate moderate pitch with an occasional pop here and there of low and high. If your normal speaking voice is really high, you may consider adjusting your natural pitch to something a little more moderate. High pitches also can be annoying if they’re too high and have no variables. Low pitches, on the other hand, are not hard to listen to; in fact, most people really like them. Be careful, however, if you tend to speak in a low tone that you shake up your speaking with varying speed and volume.

Oh, The Difference Your Voice Can Make!

By adding in these simple techniques, your speaking voice will become more dynamic and interesting, which is what you need to keep an audience interested. The benefits are many, but one of the most marked is that you become unpredictable. If your audience knows exactly what you’re going to say, and anticipates the stops you will pull out vocally to say it, they don’t have to listen. But if you shake things up so they don’t know what you’re doing, they won’t want to miss a word.

Additional vocal techniques that can make a huge difference include adding stress to words and phrases where more value is needed. In other words, incorporate elongation at certain points and on certain words, and utilize the power of the pause to set up certain points that really matter. All of these techniques should be added and incorporated for a more interesting and pleasing voice. If you overdo any of them, however, we go all the way back to square one and give our audience the opportunity to turn us off. Balance becomes key. I like to think of these vocal techniques as accessories to an already great outfit. You mix and match them depending on what you want to create, and if you do, you’ll sound fantastic!


THANK YOU so much for teaching me the wonderful techniques to help me discover my true voice.

I can hardly believe how in such a short amount of time I’ve gotten such clarity and confidence in my voice. And I can truly feel this as I speak out the words.

You’ve made such an impact on me and I love your approach and techniques. I’m committed to applying this and putting into daily practice. It’s made a huge difference to me.

Jason Tilton

My life in the public eye kick-started after I met Tracy Goodwin. Learning from her about public speaking and effective communication was the smartest investment I ever made. I went from an individual afraid to speak, to a polished professional fearlessly using my voice. There’s nothing in the world like being able to feel confident and charismatic being in front of a large group of people. Tracy’s knowledge, quick wit, vibrant color and delicious personality make her an Ace at what she does and I would highly recommend her to whoever was looking for a competitive advantage in their career. Simply put, she is the best there is!

Jack M. Zufelt

Tracy is an amazing woman who has brought joy, success and happiness to tens of thousands of people around the world. She is very inspiring.

James P. Phinizy III

I am writing this letter on the behalf of Tracy Goodwin. Tracy and I have become well acquainted overtime, she started out as my teacher twelve years ago and we have still managed to maintain our friendship over the years. Tracy has served as a mentor to me lending me golden advice over several of my projects in the arts and entertainment industry. It is through her supervision and encouragement that has given me the wisdom and strength to start my own production company. I can tell you without a shadow of a doubt that she has one of the most warmest, kindest, selfless amazing personalities that I have ever encountered. Her dedication to providing a safe, budding and thriving environment for her son is beyond commendable and inspirational to anyone who knows her. Tracy is an wonderful individual and I know for a fact that she will serve as a major asset in any community that she is in.

Egle Petrailyte

Tracy’s personal style of teaching and expertise has opened me to exploring my voice and it’s evolution in a whole new way. One of the most intuitive vocal and acting coaches, Tracy has taught me how to expand both my vocal and acting ranges and get rid of limits that so often inhibit an actor. With her expansive knowledge and experience with voice, she not only taught me the techniques, but further helped build my confidence in attaching any script and project with vigor and success. An all-around wonderful teacher and woman.

Mark Roach

Tracy – It’s time to name a few new Masters, but more importantly currently relevant-Masters, like yourself.

You have a great gift. You glow when you use it and it’s wonderful to see someone our age who connects so well with the young ones like you and has more energy than most everyone in the room.

Lucy Atai

From the moment I started working with Tracy I felt this deep sense of hope! That finally I would reconnect to my own unique voice!

Tracy very quickly identified my patterns and immediately gave me several tools and techniques to work and practice with.

She made herself available to me at all times during the day & evenings., Not once did I feel that she was on the other side of the world.

I have come a long way in such a short time with Tracy! She is not one of these people that has you coming back to her for more and more sessions. She finds the problem, gives you the skills and tools to fix it and then you’re on your way.

I believe she is one of the very few authentic people whose sole purpose is to help people from all walks of life to find their voice again!

I have tried many strategies and programs out there, but I have personally found Tracy to be the best in her field.

Tracy came at the perfect time in my life and I truly feel very blessed and fortunate to have connected with her.

Thank you Tracy!

Rodrigo Caetano

Tracy is definitely an advanced voice training expert. She has definitely a special approach and helped me recover the authenticity of my voice. Tracy over delivered in every aspect of her work. With her help, I learned how to overcome my communication barriers and become more confident recording my voice. Anyway, if you are struggling with your voice or the way you sound, I highly recommend Tracy.

Chris Makell

As a business owner and active speaker, I knew my speaking skills could use a tune up. I was running out of breath, speaking fast and not having the results I wanted from all the time and preparation.

I decided to worked with Tracy because I knew that she was an expert in the field of voice/vocal training. Tracy helped me by listening to my voice while speaking/presenting and instantly identified the areas that were keeping me from being a powerful speaker. The result is that I now have a personalized approach and tools to strengthen my voice and create a better and more profitable impact when I speak.

One thing I liked about Tracy is that she is an incredibly deep listener. She goes beyond what she “hears” to the root of where your voice is trapped and guides you to shift it to a more powerful place. This isn’t about doing standard exercises, this is true customized vocal transformation, as only she can do. I would highly recommend Tracy to people who want to truly captivate the room, both powerfully and confidently, to improve your sales, your impact and your joy when speaking.

Thanks so much Tracy!